Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.


Strider builds quality products focused on proper fit and function for the rider.

Strider believes in the importance of a strong brand identity.

Strider supports distribution channels committed to educating customers.

Strider serves customers with an empathetic, just, and generous heart.


Strider values a family-friendly workplace where the workdays fly by and the work itself feels like a grand adventure.

Strider values passionate people who believe their efforts will change the world for the better.

Life is better when riding a bike.

ANY child that can walk can learn to ride easily and safely.

Your life as a parent gets better when your child is mobile.

Anybody that tries to sell you training wheels shouldn’t be taken seriously.

Performance is a bike that does exactly what you need and nothing you don’t.

Simplicity is the mark of pure sophistication.

Kids are awesome.

Failure is OK.

Kids learn best through play.

That every kid deserves the opportunity to ride a bike.

Biking gives kids a sense of freedom and independence.

In sending it.

Girls can leave boys in the dust.

In grass-stained knees and riding through mud puddles.

That by falling down your child learns to pick themselves back up.

Kids develop at their own pace, and that a parent should always be their child’s biggest fan.

The first five years of a child’s life will leave a lasting impact on the remaining 80+.

That owning a Strider bike makes you part of something bigger – a family.

That it is OK to let a child fall, cry, and bleed.

That if you work here and you aren’t passionate about getting kids on bikes, you should find another job.

That if an individual with a disability can walk, they can ride.

That being exceedingly generous is non-negotiable.

That what doesn’t kill you makes you stronger.

That while a toddler balancing on two wheels is BA, it’s also the cutest thing ever.

A little dirt never hurt anyone.

Teaching balance first is the best way to learn to ride a bike.

Life is better on two wheels.

Balance leads to confidence, courage, and happiness.

We Believe